NVIDIA or AMD?
Both make cards for every budget. NVIDIA GeForce RTX supports DLSS, which uses AI to add frames and sharpness, and is strong in ray tracing. AMD Radeon RX offers FSR. FSR 2 and 3 also work on cards from other brands; FSR 4 is for the newest Radeon RX 9000 cards. Some models offer more video memory for the same price. Look at the games you actually play: some support DLSS, some FSR, and many new titles support both. Torn between the RTX 5060 Ti and the RX 9060 XT? Read our comparison of both cards.
The name on the box (ASUS, Gigabyte, MSI, PNY …) tells you about the cooler, the size and the factory clock. The chip itself, say an RTX 5070, is the same from every brand.
